Case Study - Atlas One Digital Securities
Audit & Strategy
01Identifying issues and lost opportunities within the existing Google Ads Account and building a custom strategy that matches the client's business goals.
PPC Management
02Deploying Google Ads SEM, LinkedIn Lead Gen & Video campaigns. Setting up reports and managing the monthly budget.
Optimizations
03Monitoring account performance. Identifying and proposing new tactics to improve main KPIs.
Results
04Increasing online submitted forms and platform sign-ups
About the project
Atlas One is a digital securities company, registered as an Exempt Market Dealer, raising financing for private companies, and giving investors greater access to private market opportunities utilizing digital technology. Their main vision is to bring access, efficiency and liquidity to private financing markets through digitizing end-to-end securities investment. Since tokenized real-estate investment is a recent emerging service in North American and their business model emphasized “digital first”, they were having issues looking for ways to use digital marketing to attract accredited investors.
Identifying lost opportunities
Building a lead generation PPC strategy focused on the promotion of two of the client’s digital securities platforms. The main one being a digital security investment platform and the second one a digital security research platform. The client previously tested some SEM Google Ads and LinkedIn post promotions with limited success in acquiring any qualified leads. The client realized that a true digital marketing initiative required more systematic analysis of audiences, testing, and an approach to optimize limited budget spend. The existing SEM landing pages were poorly designed with high page load time, poor user experience and missing the right layout for capturing form submissions.
Main Optimizations
Restructuring
Implementing brand and generic campaigns in Google Ads in order to manage budgets based on higher and lower funnels, as well as product type. In LinkedIn, the strategy was built around testing custom and lookalike audiences.
Improving Relevancy
The keyword universe was re-evaluated and broad keywords were replaced by narrow terms targeting users actively searching for investment platforms.
Following Best Practices
Building ads and extensions tailored to each keyword group in order to increase quality scores. As a result, CTR and CVR increased by 40% and 3X, respectively.
CRO Landing Pages
Building custom landing pages focused on CRO and user friendly forms. As well as, tracking all the relevant actions that were valuable to increasing the client base such as submitted forms and created accounts.
Results
Increase in CVR
Increase in Conversions
Decrease in CPL
Increase in CTR
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