Work Experience

• Planned and executed paid media campaigns and collaborated with internal teams and external partners to align marketing efforts, resulting in a 20-40% increase in machine sales.
• Analyzed campaign data to extract actionable insights and formulate recommendations for optimization, driving continuous improvement and performance enhancement.
• Trained and mentored new team members, empowering them with the knowledge and skills needed to excel in their roles and contribute to campaign success.

• Led the strategic planning, management, and execution of SEM Google Ads campaigns across 7 accounts in the aesthetics industry with a $40M yearly budget, resulting in a 4x sales increase, 10x CVR lift, and 3x ROAS lift.
• Strategically reallocated monthly budgets to prioritize top-performing campaigns using key metrics like Conversion Rate, CTR, CPL, and ROAS
• Implemented measures to enhance profitability and ad relevancy, pausing inefficient keywords and reducing spending on inactive ones by 70%. Increased optimization efforts on the highest expenditure account by launching new campaigns and refining ad copies to boost performance

• Developed, implemented, and managed ROI-focused paid media strategies for RocketRx, ZipHealth, and MedExpress, targeting the healthcare markets in the US and UK, resulting in a 45% increase in ROAS spend.
• Restructured three accounts previously burdened with numerous keywords in single campaigns, leading to enhanced ad relevancy, more effective bidding strategies, and improved performance measurement capabilities.
• Collaborated with the CEO, marketing director, and media team to redefine objectives and engaged with Google teams to navigate policy-related challenges, ensuring alignment with organizational goals and industry standards.

• Developed, planned, and executed paid media strategies for projects, including Office Depot, Colgate, and Church and Dwight brands.
• Headed paid media strategies for Colgate’s US divisions, focusing on maximizing ROAS and lead generation. Crafted strategic roadmaps aligned with business objectives, managed budgets, and leveraged Search Ads 360 for continuous campaign optimization.
• Managed a $40 million budget for Office Depot, enhancing SEM, shopping, and lead generation strategies through collaboration with C-level executives. Implemented automation, produced performance reports, and mentored a team to improve results.
• Conducted SEM and shopping campaign audits for TheraBreath, doubling ROAS. Implemented responsive search ads, smart bidding strategies, and Performance Max campaigns, and led the creation of strategy decks and client presentations.

• Collaborated with the internal marketing department and media agency partners to analyze performance metrics across SEM, Standard Shopping, Smart Shopping, Dynamic Search Ads, and Performance Max platforms, overseeing a $25 million budget.
• Headed the transition of key performance indicators (KPIs) to a comprehensive ROAS, incorporating store visit revenue, financial application revenue, online revenue, and offline revenue for holistic evaluation.
• Evaluated media budget allocations and reallocated funds to optimize online and offline revenue generation, achieving objectives.
• Managed Google Ads and Bing platforms, overseeing campaign elements and utilizing data analysis for performance tracking and reporting.
• Provided analytical insights and proposed solutions to address challenges to the C-level and V-level executive teams.

• Worked on strategy proposals, implementation, management, and optimization of SEM campaigns for several startup accounts, including Keatext, Archie, and Vetster.
• Collaborated with account managers and executives to audit existing paid media accounts and develop a Google Ads strategy roadmap for a veterinary startup, managing a $4 million media spend and achieving a 40% increase in leads.
• Shifted the primary business goal to generating registered veterinary appointments, with the main KPI focused on cost per booked appointments.
• Determined media budgets using data from similar businesses and predictive tools such as Google Keyword Planner, Google Analytics, and Semrush.
• Oversaw end-to-end strategy execution, including campaign setup, keyword optimization, ad creation, bid management, and audience segmentation.
• Generated performance reports, conducted optimizations, managed conversion tracking, and ensured budget adherence

Overseeing the management of Google Ads SEM, LinkedIn Lead Generation, and Video campaigns, ensuring their effective execution and optimization resulting in a 50X lift in B2B leads and a 70% decrease in CPL.

• Led the marketing department to align performance with organizational goals by developing strategies that drove growth and met financial targets, resulting in 20-50% increases in performance through internal and client marketing programs.
• Managed the recruitment, training, and optimization of a diverse team of digital marketing specialists. Built and optimized campaigns across paid channels, including Google Ads, Facebook, and email marketing, to maximize client ROI.
• Cultivated direct client relationships, consistently delivering high-quality services, which maintained client satisfaction and resulted in a 70% increase in client acquisition.