is a Senior
Paid Media
Consultant

With over 9 years of experience working with some of the top Media Agencies in North America, Startups, and Fortune 500 companies in developing and managing complex online paid media strategies focused on maximizing profits and lead acquisition
Her expertise is focused mainly on Google Ads from SEM to Shopping strategies including Performance Max as well as LinkedIn and TikTok
During her career, she has held several Director Level positions while managing corporate accounts with media budgets exceeding $40M, and mentored teams of up to 20 digital marketing specialists with various skill levels.
Her latest achievement includes becoming one of the first Canadian PPC experts to become a TikTok Advertising Partner.
Discover Services

Boost Your ROI & Get More Leads

Planning

Custom Strategies

01

Paid media account audits and custom strategy proposals focused on growth

  • Auditing media accounts
  • SEM strategy proposals
  • B2B strategy proposals
  • Social media  strategy proposals
  • E-commerce strategy proposals
  • Video strategy proposals
  • Determining main KPIs & goals
  • Website/landing page/form evaluation focused on CRO
Execution

Implementation

02

Account setup and creation for Google Ads, Facebook, Instagram, LinkedIn, TikTok & more.

  • Account creation & setup
  • Campaigns creation
  • Ad groups creation
  • Writing effective ad copy
  • Keyword analysis & setup
  • Geo-targeting setup
  • Bids management
  • Audience setup
  • Conversion tracking setup
Analysis

Reporting & Management

03

Comprehensive performance reports designed to showcase main KPIs

  • Custom performance reports
  • Performance forecasts
  • Budget tracking
  • Budget forecasts
  • Ongoing testings
  • Ongoing optimizations
  • Weekly/monthly follow-up sessions
Projects

Adina has generated

5X

Increase in B2B Leads

9X

Increase in ROAS

50X

Increase in Leads

In developing and managing Digital Marketing strategies for both agencies and in-house brands.

Flexible and reasonable management fees designed to fit your budget.

All plans and strategies are custom-developed for every client in order to deliver the highest possible level of performance.

Experience mananging corporate accounts with media budgets exceeding $1M.

Over 8 Digital Marketing Accreditations including Google Ads, Google Analytics, Search Ads 360 & Bing Ads.

You can request to cease services at any time with no strings attached.

Custom agency grade paid media services

Success stories

Case Studies

Testimonials

I've worked with Adina for about 2 years. It's been a real pleasure to collaborate with her and share our knowledge. She's a proactive digital marketer with a high focus on reaching client objectives. If you have a chance to work with Adina, I have no doubt she will take care of your marketing strategy with a high level of attention and passion.

Jean-François Lauzier Senior SEM Specialist at DAC Group

Testimonials

Since we started working with Adina to manage our Google Ads account we noticed an increase in conversions, while decreasing what we spend on our media budget. Her expertise has really helped us gain more business. I would highly recommend her services.

Mike Cwalinski Owner Instorage Distribution

Testimonials

Working with Adina has proven to be an amazing experience. Not only is she very passionate about her work, her expertise is exactly what I needed for managing bigger accounts. She is very knowledgeable about Google Ads and SEM tactics to help grow revenue and she takes charge of projects, so I can focus on other tasks. It's been a pleasure working with Adina and I hope to continue to do so in the future.

Andréanne Lafleur Owner Bridge Media