is a Senior
Paid Media
Consultant
With over 9 years of experience working with some of the top Media Agencies in North America, Startups, and Fortune 500 companies in developing and managing complex online paid media strategies focused on maximizing profits and lead acquisition
Her expertise is focused mainly on Google Ads from SEM to Shopping strategies including Performance Max as well as LinkedIn and TikTok
During her career, she has held several Director Level positions while managing corporate accounts with media budgets exceeding $40M, and mentored teams of up to 20 digital marketing specialists with various skill levels.
Her latest achievement includes becoming one of the first Canadian PPC experts to become a TikTok Advertising Partner.
Discover Services
Boost Your ROI & Get More Leads
Planning
Custom Strategies
01Paid media account audits and custom strategy proposals focused on growth
- Auditing media accounts
- SEM strategy proposals
- B2B strategy proposals
- Social media strategy proposals
- E-commerce strategy proposals
- Video strategy proposals
- Determining main KPIs & goals
- Website/landing page/form evaluation focused on CRO
Execution
Implementation
02Account setup and creation for Google Ads, Facebook, Instagram, LinkedIn, TikTok & more.
- Account creation & setup
- Campaigns creation
- Ad groups creation
- Writing effective ad copy
- Keyword analysis & setup
- Geo-targeting setup
- Bids management
- Audience setup
- Conversion tracking setup
Analysis
Reporting & Management
03Comprehensive performance reports designed to showcase main KPIs
- Custom performance reports
- Performance forecasts
- Budget tracking
- Budget forecasts
- Ongoing testings
- Ongoing optimizations
- Weekly/monthly follow-up sessions
Projects
Adina has generated
Increase in B2B Leads
Increase in ROAS
Increase in Leads
Custom agency grade paid media services
Success stories